Release Plan
Run this release like you have a manager.
8 weeks of real planning for your next single, EP or album: 6 before release day and 2 after. Every week does something useful, and nothing gets promised that can't be delivered.
$69founding price for the first 50 artists, then $99. One payment, one release. Nothing renews.
30-day money back. Less than one promo campaign.
The 8 weeks
6 to 5 weeks out
Set the foundation
- Your week-by-week plan, built around your release date
- A personal review of your plan from Amah, with the two or three changes that matter most
- Pre-save page and smart link, ready for your bio
- A reminder to get your upload and credits in on time
4 to 3 weeks out
Pitch and start showing up
- Spotify editorial pitch written with your manager and sent in time
- Content calendar running: 3 posts a week
- College radio list and outreach drafts
2 to 1 weeks out
Spend smart, build the push
- A promo budget plan, and every paid offer checked for red flags before you pay
- Ads advice if you run ads (we never spend your money)
- Release-week content lined up
Release week
Launch day
- A day-by-day launch checklist
- Posts scheduled, links live, fans told
2 weeks after
Keep it moving, then debrief
- Follow-up content while the song is fresh
- A debrief: what worked, what to repeat, what to drop next time
Full Pro access for all 8 weeks, plus a weekly check-in from your manager.
Who it's for
Any artist with a release coming in the next 4 to 12 weeks. No listener minimum. If you're about to spend money on promo, this is the plan that decides where it goes.
Our promises
- 30-day money back, for any reason
- You keep everything you made
- No promised streams, playlists or followers
- No cut of your money, and we never spend it for you
Questions
- Will this get me streams or playlist placements?
- Nobody honest can promise that, and anyone who does is usually selling bots. The plan makes every week before your release do something useful, so more of the people who hear your music stick around.
- When should I start?
- Ideally 6 weeks before release day. Spotify needs your editorial pitch at least 7 days before release, and we aim for 4 weeks. If your release is sooner, start anyway and we will plan around the time you have.
- What if my release date moves?
- Your plan moves with it. Tell your manager the new date and the weeks rebuild around it.
- Which platforms does the content calendar post to?
- TikTok and YouTube work today. Instagram and Facebook posting are rolling out, and your calendar picks them up as soon as they are live for your account.
- What happens after the 8 weeks?
- You keep everything you made: your posts, links, pitch and plan. Then you can stay on the free plan, move to Creator at the founding price, or start a new Release Plan for your next date. Nothing renews automatically.
- Can I get my money back?
- Yes. Within 30 days, for any reason. Reply to your welcome email and you get a full refund.
- Do you take a cut or spend my money?
- No. We never take a percentage of your income and never spend your promo budget for you. We help you decide where it goes, and check paid offers for red flags before you pay.
Got a date? Let's plan it.
Over 2,000 monthly listeners and want more hands-on help? Apply for Managed